This week’s blog section has tips on user acquisition during the holidays, app icon design and lifetime value. Read on to find out about premium vs F2P, app promotion and gender preferences. You can’t miss it!
Streaming Android apps, the gap between console and mobile and the decreasing costs of IAPs on Android dominate this week’s news section!
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Blogs
6 ways to maximize installs during the holiday user acquisition rush
The holiday season is an important time of the year for mobile developers. There’s a huge surge in the amount of game sessions every holiday season making it a crucial time period for app publishers every where. Find out how to take advantage of this upswing in mobile usage with these 6 steps.
Let’s talk about white app icons
App icon expert, Michael Flarup, weighs in with his opinion on the rise of the white background for app icons. While explaining the genesis of this trend, Michael also laments the mediocrity it has created and how to remedy the situation.
LTV / CPI vs. cashflow
Lifetime value and cost per install are two of the most important metrics when it comes to your marketing campaign. Eric from Mobiledevmemo.com explains how these two metrics relate to cashflow and how you can exploit this relationship when planning your own marketing strategy.
The pros and cons of creating a ‘premium’ mobile game vs. F2P
The hard decision of choosing to make your game premium or F2P isn’t going to get any easier. Although the tide might have begun to shift from the premium model, users are now also beginning to show signs of fatigue with the F2P model due to in-app purchases. Find out how game developers plan to deal with these changes in this article by Shane Schick.
5 Ways To Promote Your App Without Spending a Ton of Money
Successfully promoting your game is a huge undertaking for most game developers. Doing it without spending a fortune and still getting the results you want might seem unrealistic but it can be done. Use these 5 tips and fast-track your way to where you want to be.
Mobile study reveals F2P gender preferences
According to a new study by DeltaDNA, there are some huge differences in game type preferences between men and women. Besides the huge amount of males leaning towards first-person shooters, female players make up the vast majority of match-3 gamers.
News
Google Search starts indexing and letting users stream Android apps without matching web content
The huge news this week for mobile developers is that Google will now allow users to stream certain Android apps even if they haven’t installed them on their device. This innovation comes as a result of Google’s attempt to index the world’s apps. Google has also revealed that they now have over 100 billion links into apps in its search index.
“Gap between console and mobile is not as big as it seems” – Newzoo
Researchers at Newzoo have announced that the perceived gap between console gaming and mobile isn’t as large as some of you may think. The study took a look at big spenders on both mediums and found that there’s a significant crossover of people who spend big on console and mobile.
Following Indian trial, minimum price for Google Play lowered in another 17 countries
In a move to encourage localization, Google Play has reduced the minimum cost of in-app purchases in different countries. This move comes as Google acknowledge the varying pricing standards and economic realities of users around the world. It will also make things easier for developers to successfully monetize their apps and games on a global scale. The news was announced this week on the Android Developer Blog.
This Week in Mobile Development!
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