This week’s blog section has tips on mobile traffic, in-game advertising and merchandising on Amazon. Read on to find out about taming your analytics, Bitcoin monetization and transitioning from a F2P to a premium game. You can’t miss it!
iOS Upgrades, an increase in Google Play APK size and inactive users dominate this week’s news section!
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Blogs
Wait, what? Mobile browser traffic is 2X bigger than app traffic, and growing faster
Mobile browsers are getting twice as much traffic as mobile app traffic according to a Morgan Stanley report. This goes against everything stated in a recently released study claiming that mobile apps make up 90% of our app usage. However the conflict seems to come from a simple terminology issue. Morgan Stanley are basing their research on unique visitors while comScore’s report concentrates on actual user time spent.
How to Win With In-Game Advertising
If you’re making use of in-game advertising, you definitely need to check this out. You can optimize your ad placement with these simple techniques. Get to grips with selective ads, incentivized ads, proper ad placement, and ad-gating!
Amazon helps game devs make money through self-serve T-shirt sales
If you’re looking to branch out your monetization strategy, merchandising just got a whole lot easier. Amazon have launched a new feature, Merch by Amazon, aimed primarily at app and game developers that allows you to create and sell your own t-shirts. Amazon will handle production and delivery, all you have to do is come up with something worthy of its own T-shirt.
How To Tame Your Analytics
Your analytics are essential to understanding the success of your app or game and improving user experience. But how do you interpret your analytics in a meaningful way? This article is a great guide on coming to terms with your analytics and using them to improve your app or game.
Why These Game Devs Are Betting on BitCoin as a Monetization Tool
Although Bitcoins aren’t currently accepted by Apple or Google in their app stores, they might have a place in the future of your monetization strategy. Find out how these devs are getting creative with Bitcoin and how some of the big studios are planning to incorporate crypto-currency in the future.
Taking your F2P game and making it paid–the story of Jagged Alliance Online
The F2P Growth that developers have been enjoying for the last few years will have to come to an end sometime or another. With this realization, the people at Cliffhanger Productions wanted to make a change. Find out how they transitioned from a F2P model to a premium game and the challenges they had to overcome.
News
IAP supportive players are more likely to upgrade to iOS 9, says deltaDNA
According to DeltaDNA, there’s a correlation between users that like in-app purchases and upgrading to iOS 9. These users are also more likely to have the latest version of the software they use. There’s also more good news for Apple with an increase in the number of users adopting the latest iOS version in comparison to last year’s offering.
Google Play APK limit doubled to 100MB
There was good news this week for developers targeting the Google Play platform. Google have doubled the allowed size for APKs to 100MB, giving developers more control over their projects. The increase in APK size means developers can now develop more complex and higher quality apps and games. Google hope that the change will promote higher quality apps and games. A statement said, “We hope that, in certain circumstances, this file size increase is useful and enables you to build higher quality apps and games that users love.”
Report: 58% of App Users Become Inactive in First 30 Days
A report from Localytics, an analytics and marketing platform for mobile and web applications, has released some worrying new data for developers. 58% of app users become inactive in the first 30 days and this number rises to 71% by the two month mark. The data suggests the key to avoiding churn is to get users to interact with your app or game more than once in the first few days after download.
This Week in Mobile Development!
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