This week’s blog section has tips on using anonymous data, launching globally and holiday trends. Read on to find out about wearable mobile games, user acquisition for the holidays and a post mortem of NFL Rush Heroes & Rivals. You can’t miss it!
The reduction in app releases, the bounce back of video games in 2015 and the end of Firefox OS phones dominate this week’s news section!
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Blogs
The next opportunity for app developers: Turning anonymous data into ad sales
Mobile advertising models are evolving and the ways to monetize games and apps are increasing day by day. In order to take advantage of these methods, you need to understand your user data. Interpreting your anonymous user data correctly is the key to making more money in your future projects.
How Machine Zone’s Mobile Strike launched bigger, better and more globally than Game of War
Mobile Strike, the spiritual sequel to Game of War, shows that Machine Zone knows how to replicate the giant success of their flagship game. Besides replacing Kate Upton with Arnold Schwarzenegger, they’ve also done an amazing job with their global launch. They got a lot right for you to learn from.
This holiday’s mobile trends to watch
The holiday season is almost completely upon us, so find out what trend to hop on. Learn what motivates players to spend in game and why they’re not so keen to give their friends gifts at this time of year. You’ll also find out the key to retaining new players at this competitive time of year.
Smartwatch strategies: The reality of wearable mobile games so far
“It is without a doubt the most accessible games device we’ve ever had,” said Aki Järvilehto, Everywear Games’ CEO. Are you considering a smartwatch game as your next title? Should you be? According to industry forerunners like Aki Järvilehto, they see huge engagement in their smartwatch games, with the most active players tuning in every 6 minutes.
A Mobile Marketer’s Checklist for Holiday User Acquisition
If you’re already up-to-date on the trends that dominate the holiday season, use this guide to get the most out of your user acquisition strategy. According to Terry Koh, a silicon valley native, you need to submit your game early and make sure you optimize your app store page. Read on to find out the rest of his tips.
NFL RUSH Heroes & Rivals Postmortem
After making a deal with an international brand, the NFL in this case, Scott Fine and Derek Prate set out to make a series of mobile games in 2014. They recently sat down together and looked back to see what they did right, what they could do better, and what they got wrong.
News
Christmas yes, Hanukkah & Kwanzaa no as 50% fewer apps released last week
Although, you’re probably preparing for a bumper holiday period and loads of downloads, it’s worth noting that everyone else is too. So much so that last week saw a 50% reduction in the amount of new apps released. It’s also worth noting that of the games that were released, there wasn’t a single Hanukkah or Kwanzaa themed game among the thousands of Christmas games.
Video Game Stocks Bounce Back in 2015
2015 has been a successful year for almost every sector of the gaming industry. With the launch of the PS4 and XBox One, the console market boomed. Mobile game publishers also had a fantastic year with Gameloft seeing the highest valuation of the year in the last few weeks. The success of Candy Crush Saga and Candy Crush Soda Saga, which lead to their acquisition by Activision, saw King also have a very strong year.
Mozilla Will Stop Developing And Selling Firefox OS Smartphones
Mozilla announced the end of the Firefox OS smartphone this week. They’ve decided to end their mobile experiment and instead try out their OS on other devices and Internet of Things networks. Their web only approach and focus on low cost devices never took off in comparison to Android and iOS devices and platforms.
This Week in Mobile Development!
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