This week’s blog section has tips on trademarking your game, the increase in app usage and paying taxes. Read on to find out about growth in the mobile game industry, managing haters and instagram as a UA source. You can’t miss it!
Collective efforts to improve UA, growing barriers to entry and kids migrating to mobile dominate this week’s news section!
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Blogs
Five Reasons to Trademark Your Video Game Today
Stephen McArthur, a legal expert in the video game industry, is urging mobile developers to start trademarking their games. He advocates the practice as a way to ward off copycats and gives 2048 as the classic example. Copyrighting is being made easier all the time by both the iOS App Store and Google Play Store.
Indie Developer tax issues: Is game development your hobby or your business?
If you’re transitioning from developing as a hobby to a business, you’ll need to consider your tax situation. Thankfully, Zachary Strebeck can help you to define the border between the two. Find out where you stand, maybe your tax situation isn’t as complicated as you thought.
What happened to the growth in mobile gaming?
The mobile game industry is maturing. As a result, growth is slowing down and the cost of doing business is increasing.There’s no need to be alarmed though as this type of maturation has happened before on PC, console, and Facebook. It has however influenced some studios to change their strategies from producing lots of games, to concentrating on core titles.
Rami Ismail: How to Manage Your Mobile Game Haters
Rami Ismail recently spoke at Develop Conference in Brighton and had some interesting words on dealing with disgruntled customers. “You don’t have to accept something from a consumer just because they might give you some money”, were his words for the audience. He went on to explain how he deals with negative feedback and navigates social media.
Preliminary metrics suggest Instagram is a strong but expensive UA source for mobile games
The subject of user acquisition just got a little broader with Instagram throwing their hat into the ring. Will it be the mobile developers new first choice? Early signs show that it’s a powerful source of users but developers should be ready to pay out.The average CPI is $4.17
App Usage Surpasses TV: Traditional Media Companies Slowly Wake Up
People are spending more time now on their mobile devices than watching TV. Even more good news is that their spending less time in their browsers and more time using their apps. The majority of this time is spent on social, messaging, and entertainment apps.
News
Mobile user acquisition: Ad networks teaming up in ‘Collective’ to share data on mobile gamers
Mobile ad attribution company Kochava is joining with agencies, networks, and advertisers to collect data on mobile gamers. They want to share ways to target them, and improve mobile publishers’ capabilities to find, advertise to, and acquire new users. They also plan to do all of this without compromising users security.
Mobile barriers to entry growing exponentially – Scopely
The barriers to entering the mobile game industry are rising according to Scopely CEO. He told Gameindustry.biz that the industry is getting more and more competitive, and established hit-makers seem to benefiting most from this. He attributes the rising barriers to the mature growth of the mobile game industry.
Kids abandon PC gaming for mobile devices
The kids of today are growing up in a different world to the developers making their games. A new report from the market research firm, The NPD Group, says that 63% of kids from ages 2 to 17 play games on mobile devices. This coincides with a 22% downturn in the amount of kids in the same age group playing games on PC.
This Week in Mobile Development!
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